Retail analytics

In this article, we develop the Power BI DAX formula for basket analysis. It is the technique used in retail industry for market based analysis.

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2024-05-10

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Identifying Customer Buying Pattern in Power BI - Part 1

In this article, we discuss market-based analysis techniques for customer purchasing patterns for different products over the years in Power BI.

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2024-04-19

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How many reindeer does Santa have pulling his sleigh? (according to the famous song) Hint, the answers are not base 10.