Eventual command used and yes it is run from a linux shell script.  Used egrep to strip out the information messages.

"${UTIL_DIR}/SQLCMD -H ${HOSTNAME} -S${HOST\INSTANCE} -dtempdb -U${USER} -P${PWD} -m-1 -i ${LOAD_FILE}...

I found the answer and it's to use the -m-1 flag it does produce other dross that needs to be cleaned out of the log but it does show the...