did you ever find an answer to this problem?

Thats very true too, but I'm referring to point b. in the article: Wait for Microsoft to implement JSON Support and then upgrade. Upper-middle-management will have to be a...

SQL 2016 which is at stage CTP2 has native support for JSON.

Why not use native T-SQL commands?

DECLARE @DataBinary VARBINARY(MAX)

DECLARE @DocumentFullPath VARCHAR(255) = 'd:\image.jpg'

DECLARE @SqlStringNVARCHAR(4000) = 'SELECT @DataBinary = DATA FROM OPENROWSET(BULK ''' + @DocumentFullPath + ''', SINGLE_BLOB) AS RESULT(DATA)'

EXECUTEsp_executesql @Sqlstring, N'@DataBinary...