I find this kind of thing all the time. There's a use case for Hadoop, but most of the time people want to throw a huge amount of time...

There's an assumption that "dumping it into Hadoop" is the equivalent of "throwing junk mail on the pile for later" or "copying the contents of my desktop to the corporate...

Yes it is a professional data integration tool.  It can hold its own with the big 100k+/seat apps, and it doesn't cost 100k+/seat so its possible to intentionally use it...

BI is a general concept, but its usually confused with metrics, KPIs, predictive analytics and a lot of other incredibly promising but usually nebulous technologies.  Ultimately a BI system succeeds...