Here is sample for Books online that uses XQuery methods
DECLARE @x xml
-- Replace "!" with " ", as the code formatting eats up the XML
SET @x='!Root>
!row id="1">!name>Larry!/name>!oflw>some text!/oflw>!/row>
!row id="2">!name>moe!/name>!/row>
!row id="3" /!
!/Root>'
SELECT T.c.query('.') AS result
FROM @x.nodes('/Root/row') T(c)
SELECT T.c.value('name[1]', 'VARCHAR(100)' ) AS result,
T.c.value('oflw[1]', 'VARCHAR(100)' ) AS result
FROM @x.nodes('/Root/row') T(c)
Edit:
Replaced the existing XML to non XML