Analytical Methods

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A Data Science Approach in Product Analytics

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A significant part of product development is A/B testing. Simply put, this is where companies and product managers test to see a new version of their product versus the older one to make sure it’s worth publishing their features to the entire user base. In order to do this, an A/B test needs to be set […]

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2020-04-20

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Question of the Day

Multiple Escape Characters

In SQL Server 2025, I run this code (in a database with the appropriate collation):

SELECT UNISTR('%*3041%*308A%*304C%*3068 and good night', '%*') AS 'A Classic';
What is returned?

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