James Serra

James works at Microsoft as a big data and data warehousing solution architect where he has been for most of the last nine years. He is a thought leader in the use and application of Big Data and advanced analytics, including data architectures such as the modern data warehouse, data lakehouse, data fabric, and data mesh. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 35 years of IT experience. He is a popular blogger (JamesSerra.com) and speaker, having presented at dozens of major events including SQLBits, PASS Summit, Data Summit and the Enterprise Data World conference. He is the author of the book “Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh”.

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Blogs

Setting FK Constraints in Data Modeler

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One of the things a customer asked recently about Redgate Data Modeler was how...

Webinar: Navigating the Database Landscape in 2026

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For a number of years, we’ve produced the State of the Database Landscape report,...

Claude AI Convinced Me Not to Build an iPad App

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I coach volleyball and I do a lot of stat stuff on paper. I...

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Forums

SSMS 22 Latest Update Crashing

By Phil Parkin

Hi all, I've just had to roll back my SSMS 22 version from 22.3.0,...

Transactional Replication setup issue

By DrAzure

Hi! I've been banging my head against the wall for 2 days now trying...

The Power of Data and Privacy

By Steve Jones - SSC Editor

Comments posted to this topic are about the item The Power of Data and...

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Question of the Day

What's the Date?

In SQL Server 2025, there is a new function that returns the current date without the time. What is it?

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