James Serra

James works at Microsoft as a big data and data warehousing solution architect where he has been for most of the last nine years. He is a thought leader in the use and application of Big Data and advanced analytics, including data architectures such as the modern data warehouse, data lakehouse, data fabric, and data mesh. Previously he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior SQL Server MVP with over 35 years of IT experience. He is a popular blogger (JamesSerra.com) and speaker, having presented at dozens of major events including SQLBits, PASS Summit, Data Summit and the Enterprise Data World conference. He is the author of the book “Deciphering Data Architectures: Choosing Between a Modern Data Warehouse, Data Fabric, Data Lakehouse, and Data Mesh”.

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Where Your Value Separates You from Others

By Steve Jones - SSC Editor

Comments posted to this topic are about the item Where Your Value Separates You...

Fixing the Error

By Steve Jones - SSC Editor

Comments posted to this topic are about the item Fixing the Error

T-SQL in SQL Server 2025: Encoding Functions

By Steve Jones - SSC Editor

Comments posted to this topic are about the item T-SQL in SQL Server 2025:...

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Question of the Day

Fixing the Error

On SQL Server 2025, I have a database that has this collation: SQL_Latin1_General_CP1_CI_AS. I decide I want to run this code: 

SELECT UNISTR('*3041*308A*304C*3068 and good night', '*') AS 'A Classic';
I get this error:Msg 9844, Level 16, State 4, Line 24 The char/varchar input type uses an unsupported collation. Only a UTF8 collation is supported with char/varchar input type in UNISTR function.What is the easiest way to fix this error?

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