Is it still worth it to sponsor PASS Summit?
Conference planning is underway. Several folks have asked me whether I think the PASS conference is still worth exhibiting. I thought an article would be best to break down my thoughts. I’m in an interesting position, being a marketing leader who also specializes in SQL Server and doesn’t work for Microsoft. I’ve worked directly for several companies in the ecosystem, so I know how difficult reaching the DBA market has been post-pandemic.
2024-08-30