September 10, 2013 at 9:46 pm
I've been pondering this question for awhile now and i just can't seem to find worthwhile information without initiating the process possibly further than i'm interested.
Now a bit of background...
Been working for a software company going on 8 years now and we sell a mid-tier (40-60k typical installation cost) small business asset management system. We are a SQL Server product, yet as a company do not provide or even refer prospects and new clients to a var/lar to purchase SQL Server if they do not already have it for other packages.
We've always taken the approach of letting the customer find a reseller, at which time they typically buy it from a local IT company, then pass it off to my company to install/configure/maintain/troubleshoot.
This seems to be increasingly common as our markets move into more and more remote locales and smaller upstart companies.
My question is, does anyone know if starting a small license reseller company to simply provide a complimentary service to our customers (our owners don't seem to have a problem with the idea) is worth it/a good idea simply to pick up 5-10 SQL Server licensing deals a year (most are going to be server + cal it seems as they are under ~25 users and that seems to be how most are being steered as far as i can tell)?
September 11, 2013 at 6:32 am
If you can keep it SIMPLE, then this is something you might pursue. It could improve your sales closure rate by reducing another impediment/hassle. But know that licensing can be a REALLY COMPLEX B!TCH that can open you up for liability, etc if it goes beyond the extremely simple.
Best,
Kevin G. Boles
SQL Server Consultant
SQL MVP 2007-2012
TheSQLGuru on googles mail service
September 11, 2013 at 11:22 am
Seems to me that if you are selling software that requires SQL Server, the logical extension would be for you to do the licensing of SQL Server too, if only for a convenience for your customers. I would frown on a company that needed me to own SQL Server to use their product, but then made me go hunting for it elsewhere. That would scream to me "small player" company (no offence). I think if you are offering the licensing for SQL Server, it also gives the impression that you are at least a little more legitimate.
Just my two cents. Hope that helps.
Francis
-----------------
SQLRanger.com
Viewing 3 posts - 1 through 2 (of 2 total)
You must be logged in to reply to this topic. Login to reply