I wrote a while back about my coffee cup from SQLSaturday #100. I took it to work (where I usually use my #49 cup) and while waiting on a meeting to start was showing it to a colleague (who isn’t a SQL guy). He was mildly interested, asking what SQLSaturday was, was it a conference?

Yes, sort of. To call it a one day free training event is perfectly accurate and yet – in my own biased view – doesn’t explain at all the fun and the impact of these events, and I found that it was hard to share that in the 2 minutes I had (and for which he was willing to listen!). I think we need a better elevator pitch!